Friday, October 16, 2009

How to find out if a real estate agent is really a secret agent!

How do you find out if a real estate agent you are considering to help you with your real estate needs is actually doing something? I have an answer… “Google” them. That’s right… use Google, Bing, and Yahoo, to do a search for their name. What pops up may just surprise you.
If an agent is doing any kind of marketing for themselves, or preferably, for the homes they are selling, they will show up. In fact, if they are doing anything at all they will show up multiple times. Why is this important? If they aren’t out there on the internet, they might just be a secret agent. Face it, if they haven’t done anything to promote other properties, or even themselves, why would they do anything to sell your property?
Selling real estate in today’s market is hard. You have to compete with thousands of homes out there. In fact, just being on the local mls service isn’t even close to being enough.
In the statistics that I keep, my local mls service only provides 7-8% of the total traffic to the property, while internet traffic supports virtually everything else, or the remaining 90+%.
The internet sells homes! People go there to look for homes because they want to see virtual tours, movies of the property, lots of pictures, and any websites for the property that have been created. All of that content is reachable just by searching. That’s why searching the agent’s name is so very important. Every time an agent puts a property, their website, marketing videos, blog articles, or newspaper interviews on the internet, a trail has been created. You will be able to see if they are actually doing anything out there. If you don’t find very much content on them, chances are that they are not doing any kind of marketing. So, search their name, and then search mine.
If you do a search of my name “Fauna MacKillip”, you will see over a dozen pages of websites and other content show up on any of the main search engines. My blogs will be there, my personal websites, and all of the listings that are available for sale, and even some homes that have been sold. In addition, you will see my videos, and all of my home value and home search sites. You might say that I take an active approach to selling your home.
Hey… I do all this marketing, because I want to be where the buyers are! Trust me, buyers are out there looking, and if the agent you are considering to sell your home isn’t where the buyers are, they might just be one of those secret agents that I referred to.

Thursday, October 15, 2009

I believe in a full marketing approach to selling real estate

It always amazes me that real estate agents don’t, or won’t, put up really great photography to help sell their listings. Face it, most people may not ask their agent what they are going to provide to help sell their listing. Even worse, those sellers will allow these agents to get away with little, or no marketing what-so-ever!
Then there is the agent that goes out and buys a crummy consumer grade camera to take the pictures of the home themselves, don’t do any virtual tours or movies, and then use the excuse that virtual tours, movies, and good photography don’t help the sale process. Wrong!
I don’t care what their excuse’s are, professional photography, virtual tours, movies and a professional presentation have helped me maintain a very strong sales record. After all, I’m sure you want your property to stand out from all the others when you are trying to sell. With the pictures I use… there is no question that you will look beautiful.
I know the photographers at Digital Magic Productions, Inc. are the experts I need to bring your property to “life”. They have the experience, and take the time to make sure the shots are as perfect as possible. They also developed the platform at to finish out the presentation. After all, once you have the great pictures, you need a great website to post them on.
Every home I list gets the full treatment. I don’t skimp on anything that is going to make your home be seen by every possible buyer that I can find. I even syndicate your home to literally thousands of websites, not just the few large sites out there. Sites like, Zillow, Truilia, and such only have so much of the market. Believe it or not, I’ve been averaging over 30% of the traffic to my homes from just marketing the address of the property on a domain name. It works!
Whatever, their reasoning, agents that don’t do everything possible to market your home are not doing you a service. Just having a listing in mls isn’t enough anymore.

Thursday, October 8, 2009

New Video from Fauna MacKillip

Here is my latest offering in the world of real estate. I produced this video as a marketing piece to tell people about me and how I can handle their next real estate transaction.

This was really fun to produce. I hope you like it. - Fauna MacKillip