Friday, October 16, 2009

How to find out if a real estate agent is really a secret agent!

How do you find out if a real estate agent you are considering to help you with your real estate needs is actually doing something? I have an answer… “Google” them. That’s right… use Google, Bing, and Yahoo, to do a search for their name. What pops up may just surprise you.
If an agent is doing any kind of marketing for themselves, or preferably, for the homes they are selling, they will show up. In fact, if they are doing anything at all they will show up multiple times. Why is this important? If they aren’t out there on the internet, they might just be a secret agent. Face it, if they haven’t done anything to promote other properties, or even themselves, why would they do anything to sell your property?
Selling real estate in today’s market is hard. You have to compete with thousands of homes out there. In fact, just being on the local mls service isn’t even close to being enough.
In the statistics that I keep, my local mls service only provides 7-8% of the total traffic to the property, while internet traffic supports virtually everything else, or the remaining 90+%.
The internet sells homes! People go there to look for homes because they want to see virtual tours, movies of the property, lots of pictures, and any websites for the property that have been created. All of that content is reachable just by searching. That’s why searching the agent’s name is so very important. Every time an agent puts a property, their website, marketing videos, blog articles, or newspaper interviews on the internet, a trail has been created. You will be able to see if they are actually doing anything out there. If you don’t find very much content on them, chances are that they are not doing any kind of marketing. So, search their name, and then search mine.
If you do a search of my name “Fauna MacKillip”, you will see over a dozen pages of websites and other content show up on any of the main search engines. My blogs will be there, my personal websites, and all of the listings that are available for sale, and even some homes that have been sold. In addition, you will see my videos, and all of my home value and home search sites. You might say that I take an active approach to selling your home.
Hey… I do all this marketing, because I want to be where the buyers are! Trust me, buyers are out there looking, and if the agent you are considering to sell your home isn’t where the buyers are, they might just be one of those secret agents that I referred to.

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